Everyone Loves a Boston Girl

I was doing laundry yesterday and opened up a brand new box of Bounce fabric sheets (or “smellies” as we called them in my fam when I was little…weird family I guess). There was a really nice little envelope inside with a cute little Bounce seal. I opened it up thinking I had won some amazing prize or something, and there was a little card with this message:

Dear Friend,

At Bounce, we believe even the little things should brighten your day. So on our 35th US and 31st Canadian anniversaries, we’d simply like to thank you for choosing Bounce.

Thank you!
Everyone at Bounce.

Really? I’m still not certain if this note brightened my day a tiny little bit or it just annoyed me that the people at Bounce think a piece of card stock in a cute little envelope is going to make my day better. I’m just really confused and wonder if they did some sort of intensive marketing study that showed doing this would increase sales and brand loyalty. Who knows. I think it’s weird, though. And I don’t get why they didn’t just say 35th anniversary, but instead had to specify the Canadian anniversary too. The same message was in French on the other side. I think I’m mainly annoyed they didn’t even take the time to make separate cards for the U.S. and Canada. Thanks for nothing.

I’ll probably still use Bounce for the rest of my life. That and Tide are two household products I have life-long brand loyalty to. Card or no card.